The Fish Tank

WOW. I saw this on my Brother-In-Laws blog ( kodablog.com ) and was so impressed I had to post it. Check this out.

Next time you’re driving around Tucson, check out these nifty bus bench ads we laid out for the local Hooters Restaurants. A good example of what I call “50-50 Design” - meant to be effective from 50 feet away, at 50 miles per hour.

You have to avoid the temptation to avoid arting it up, and piling text on. Girl. Logo. Info.

Rocky Mountain Community Church is a Colorado based church that came to FireFish for a new face.
They desired a more modern look that was not so traditional.

The mark developed is clean, and has professional feel. It will be a nice contrast to the more urban feel currently being developed for their new website. Check back soon for more developments on this project! 

This engagement involved the development of a targeted direct mail campaign.
After a few reviewing the current marketing efforts, we defined it’s core and began creative.

The outcome…. a fun and fresh Jumbo Mailer sure to earn readership. 

WEBSITE DEVELOPMENT:  MESHA Salon & Spa

Scottsdale based MESHA Salon and Spa was wanting to a makeover of their own. Our engagement consists of a new web prescense and and overall branding. 

FireFish developed a clean, urban influenced mark and married it with a fresh look and feel web layout. Next on the menu for MESHA will be collateral materials and branding of the physical location. 

We will be sure to post more as it is developed! 

(August 2007, Orem, Utah)
Dentists currently spend an average of 2-3% of their monthly income on advertising.

Where exactly is that money going, and how is it profiting the dentist? Most of dentists’ advertising budgets usually go to yellow page ads. But today, more people prefer to use the Internet over the phone book. According to Pew Internet Stats, 71% of American adults use the Internet. That currently represents about 155 million people. Are those potential patients finding you? If you don’t have a website, the answer probably is NO.

With the vast majority of American adults using the Internet, it is important for dentists to understand the minds of their new generation of patients. According to Overture Keyword Statistics, in January of this year there were 269,079 searches done on the Internet for the term “tooth whitening.” That was just in one month! Where did those 269,079 people go for their dental needs? To the dentists that had the strongest web presence.

With the web’s ability to grow your practice tremendously, a website could be one of a dentist’s most valuable assets. A website is a very effective and cost-efficient form of advertising. And with the stronger web presence that a website brings, along comes more patients and more revenue. Exactly how much more revenue? For example, we’ll use a dental practice with a patient base of 4,000. As a conservative estimate, let’s say a website provides you with a 5% annual growth. That would mean your practice would increase by 200 patients each year. If each of these new patients only return for 1 chair visit per year, with an average of $300 per chair-time visit, your website just made you and additional $60,000 a year!

With a website the Internet goes to work for you…the web becomes your most profitable employee.
Article Credit - Mitch Bingham 

The Fish Tank is now conveniently located ACROSS THE STREET from Fry’s Electronics.While on lunch Matt and I strolled over to do a little shopping. On our list:  CDR’S, Wacom Tablet and a battery backup. We left with all of it AND some RC Mini Helicopters. 

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Does your business give gifts to other businesses and individuals? Giving gifts may seem easy especially during December when it seems everyone is handing one another gifts and Christmas cards. However, many businesses waste money and opportunities by haphazardly giving out gifts without a clear delineated purpose.

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The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

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PMT AMBULANCE - Website Development
Professional Medical Transport (PMT) provides a full range of medical transportation services from basic patient transit to the most advanced emergency care and pre-hospital assistance. In need of of new presence online, FireFish created a simple, clean and easy-to-navigate interface that is positioned to get more attention.