You have to avoid the temptation to avoid arting it up, and piling text on. Girl. Logo. Info. ]]>
They desired a more modern look that was not so traditional.
The mark developed is clean, and has professional feel. It will be a nice contrast to the more urban feel currently being developed for their new website. Check back soon for more developments on this project!
After a few reviewing the current marketing efforts, we defined it’s core and began creative.
The outcome…. a fun and fresh Jumbo Mailer sure to earn readership.
Scottsdale based MESHA Salon and Spa was wanting to a makeover of their own. Our engagement consists of a new web prescense and and overall branding.
FireFish developed a clean, urban influenced mark and married it with a fresh look and feel web layout. Next on the menu for MESHA will be collateral materials and branding of the physical location.
We will be sure to post more as it is developed!
Dentists currently spend an average of 2-3% of their monthly income on advertising.
Where exactly is that money going, and how is it profiting the dentist? Most of dentists’ advertising budgets usually go to yellow page ads. But today, more people prefer to use the Internet over the phone book. According to Pew Internet Stats, 71% of American adults use the Internet. That currently represents about 155 million people. Are those potential patients finding you? If you don’t have a website, the answer probably is NO.
With the vast majority of American adults using the Internet, it is important for dentists to understand the minds of their new generation of patients. According to Overture Keyword Statistics, in January of this year there were 269,079 searches done on the Internet for the term “tooth whitening.” That was just in one month! Where did those 269,079 people go for their dental needs? To the dentists that had the strongest web presence.
With the web’s ability to grow your practice tremendously, a website could be one of a dentist’s most valuable assets. A website is a very effective and cost-efficient form of advertising. And with the stronger web presence that a website brings, along comes more patients and more revenue. Exactly how much more revenue? For example, we’ll use a dental practice with a patient base of 4,000. As a conservative estimate, let’s say a website provides you with a 5% annual growth. That would mean your practice would increase by 200 patients each year. If each of these new patients only return for 1 chair visit per year, with an average of $300 per chair-time visit, your website just made you and additional $60,000 a year!
With a website the Internet goes to work for you…the web becomes your most profitable employee.
Article Credit - Mitch Bingham
What a BLAST!
Soon after flying the little ones, we had to go Bigger. We took another trip and found the next step up.
Now, regardless of what my fishy friend says, I warned him several time not to fly it by the pond in front of the office. Sure enough…. first flight….. right into the water! Between my laughter and gasping for air…. I was yelling at him to jump in and grab it. While pointing an the “do not swim - chemically treated water sign” he replie NO! A few minutes past….. he was about to get in the car to get his pool net and fish it out when we heard the water slushing. Remarkably, the helicopter had swam its way to the top! We recovered it, let it dry out……then returned for his money back …. LOL.
I of course wanted even more. So I recently graduated to the E-Flite Blade CX2 ( as seen below ).
This is supposed to be a good entry level flyer so Im excited to get it in the air. Matt will have a matching copter and we will soon be combating in the skys above! Check back for updates to our flight log!
Does your business give gifts to other businesses and individuals? Giving gifts may seem easy especially during December when it seems everyone is handing one another gifts and Christmas cards. However, many businesses waste money and opportunities by haphazardly giving out gifts without a clear delineated purpose.
Corporate gift giving should be designed to benefit the company at least in the message that is conveyed.
Unfortunately, many times gifts are bought quickly and randomly because competitors are seen doing it. A strategic gift giving plan will convey appreciation and solidify relationships.
The following mistakes are commonly made when giving business gifts:
First, many people give the wrong gift. For example, cheap pens and trinkets do not have enough life span. Give something that they will use and think positive and appreciative thoughts of you and your company. If you give pens, choose a nice heavy duty one that people tend to keep track of instead of loosing before the day is over.
Second, some people give gifts to the wrong recipient. If your main contact is a middle manager, your interests may be better served to give a gift to an administrative assistant in addition to the manager. That’s because that manager may not be in that position very long before they move somewhere else within the organization. However, the administrative assistant may have their position for a longer time span. Therefore, your gift may have a more long lasting affect on your relationship with your customer.
The third mistake that people make is they display the wrong attitude when they give their gifts. You want to express thanks for who the recipient is and how they have been helpful to you. You never want to show an expectation of anything in return. The right expression of gratitude will build the relationship because of its sincerity.
The last mistake is utilizing the wrong giver. Usually you If you are in sales and your accounts are local, it may make an impact if you personally delivered the gift. This act is an opportunity to spend a few moments in a relaxed, less formal setting that you may not have previously enjoyed.
Giving corporate gifts is an opportunity for you to strengthen relationships with individuals in another
company. Your gifts can have a greater impact both on the receiver and for your own company if you strategically plan your gift giving activities. Following these corporate gift giving guidelines can have an impact on your company’s bottom line.
article credit: Danny Snyder
]]>Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer
- Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
article credit: about.com
]]>Professional Medical Transport (PMT) provides a full range of medical transportation services from basic patient transit to the most advanced emergency care and pre-hospital assistance. In need of of new presence online, FireFish created a simple, clean and easy-to-navigate interface that is positioned to get more attention.
