Festival Branding
Tempe Festival of the Arts

Who They Are:
The Tempe Festival of the Arts consistently ranks among the Top 20 art festivals in the nation, as ranked by Sunshine Artist, and has received the Pinnacle Award from the International Festival and Events Association. The spring and fall events each attract nearly 250,000 visitors to the Mill Avenue District over the course of a 3-day weekend.

Challenge:
Client expressed a desire to refresh branding for an established nationally recognized art festival with an emphasis on quality. The goal was to transition the perception of the event from that of a funky street fair, to a quality arts and crafts festival - while maintaining a sense of fun. 

Our Solution:
Our creative team utilized knowledge of the event's history and gathered disparate graphic elements to create a cohesive brand that reflects the history of the event while creating a new look that supported the client's objective of creating an impression of quality. 

Results: 
An entire range of materials - postcards, advertisements, signs and displays, event posters, an event program and more. These pieces have received awards from regional and national festival and event associations. 

Success!
The Tempe Festival of the Arts continues to delight its audience, and the image of quality has helped the producers to move sponsorship status and revenues to a new level.