Direct Mail Campaign
NYPD Pizza (New York Pizza Department)

Who They Are:
NYPD Pizza is a rapidly growing New York Style Pizza and Pasta Restaurant chain founded in 1996 by brothers Scott and Greg Ziegler. Their menu includes a wide variety of traditional and specialty pizzas, pastas, salads, fine wines and deserts.

Challenge:
1. The client expressed concern of the customer perception of a traditional pizza chain. They desired to develop a campaign that would penetrate their target market and inform prospective customers of their full service menu and unique environment.
2. Increase Foot Traffic
3. Promote Brand Awareness

Our Solution:
SuperiorDesign Group proposed a Direct Mail Campaign focused on key demographics and locations that compliment the customer provided sales data.

Success:
NYPD Pizza has experienced an overall 6-8% return on this campaign.